Founded in 1969 in the rolling hills of Bologna,
L'erboristica Athena's 1969 was born from Antonio Venturino’s dream to create authentic Italian cosmetics rooted in nature. Over five decades, this family-owned brand has grown into a pioneer of green beauty offering products formulated with 100 % plant‑based actives, free from petrochemicals, silicones, and animal derivatives, while maintaining strict eco-friendly standards